Selected videos from the campaign Najs Price, shortlisted in TikTok Awards 2023 via Forsman & Bodenfors. The brief was to rename Burger King's low-price platform and create a TikTok campaign around the new name. We teamed up with producer Albin Myers and let him create a jingle using only BK products. Since TikTok is a "sound first" platform, doing something around music was important for us. Another important thing while crafting the campaign was to make it look as "non-selling" as possible since TikTok is a channel promoting a homemade vibe.
In time, we started to use the jingle in more tactical ads – and we also adapted the campaign to fit YouTube and Twitch.